çµå¶äŒç»éšã¯ãäŒæ¥ãæé·ã»çºå±ãããããã§æ¬ ãããªãéšçœ²ã§ãã
çµå¶äŒç»éšãææãåºãç¶ããããéšéå ã§åã人æãè²ãŠããããããã§ããã¯ãç®æšèšå®ã¯éèŠã«ãªããŸããããããçµå¶äŒç»éšã®æ¥åã¯å€å²ã«ãããããã«ãå®éçãªç®æšèšå®ãé£ããåŽé¢ããããŸãã
ã§ã¯ãçµå¶äŒç»éšã§ã¯ãã©ã®ãããªç®æšãèšå®ããŠããã°ããã®ã§ããããã
èšäºã§ã¯ãçµå¶äŒç»éšã®åœ¹å²ãšç®æšèšå®ã®é£ããã確èªããããã§ãçµå¶äŒç»éšãç®æšãèšå®ããå Žåã®ãã€ã³ããèšå®äŸããµã³ãã«ã玹ä»ããŠãããŸãã
è³æãç¡æããŠã³ããŒã
ïŒç®æ¬¡ïŒ
- ããããçµå¶äŒç»éšã®åœ¹å²ãšã¯ïŒ
- çµå¶äŒç»éšã®ç®æšèšå®ã®é£ãã
- çµå¶äŒç»éšã«ãããç®æšèšå®ã®ãã€ã³ã
- çµå¶äŒç»éšã®ç®æšèšå®ã®èšå®äŸã»ãµã³ãã«
- ãŸãšã
ããããçµå¶äŒç»éšã®åœ¹å²ãšã¯ïŒ
çµå¶äŒç»éšã®åœ¹å²ã¯ãäŒæ¥ã«ãã£ãŠå®çŸ©ã倧ããç°ãªããŸããäžè¬çã«ã¯ãåäºæ¥éšéããŸããã©ã¡ãããšãããšãªãã¬ãŒã·ã§ãã«é åãæ åœãã管çéšéã®åœ¹å²ã§ã«ããŒã§ããªãéšåãæ ãããšãå€ãã§ãã
以äžããã¯ãçµå¶äŒç»éšã§æ ãããšã®å€ã圹å²ãæ¥åã玹ä»ããŠãããŸãããã
çµå¶æŠç¥ã®ç«æ¡
çµå¶æŠç¥ã¯ãäŒæ¥ãçµå¶ç®çãéæããããã®ã·ããªãªãæœçã®ç·ç§°ã§ããçµå¶æŠç¥ã«ã¯ã以äž4ã€ã®åé¡ããããŸãã
- ã»å šç€ŸæŠç¥ïŒäŒæ¥å šäœã«é¢ããæŠç¥ïŒM&Aãåéšéãžã®è³æºé åãªã©ïŒ
- ã»äºæ¥æŠç¥ïŒäºæ¥éšéããšã«ç«ãŠãæŠç¥
- ã»æ©èœå¥æŠç¥ïŒæ©èœããšã«ç«ãŠãæŠç¥ïŒçµçãéçºãå¶æ¥ã販売ãªã©ïŒ
- ã»ãã®ä»ã®æŠç¥ïŒããããŒããå®çŸããããã®æŠç¥ïŒDXæŠç¥ãç¥çè²¡ç£æŠç¥ãªã©ïŒ
äžè¬çãªéšçœ²ã®å Žåãèªéšéãéšéã§çŽæ¥çã«é¢ä¿ããæ©èœå¥æŠç¥ã®ç«æ¡ã«æºãããŸãã
äžæ¹ã§çµå¶äŒç»éšã§ã¯ãäŒæ¥ã®æ¹åæ§ã«ã€ãªããå šç€ŸæŠç¥ã¯ãã¡ããã®ããšãDXæšé²ãªã©ã®çµç¹æšªæçãªæŠç¥ããè³æºé åãéããŠä»éšéã®äºæ¥æŠç¥ã«é¢ããããšããããŸãã
äžæçµå¶èšç»ã幎床çµå¶èšç»ãç·åäºç®ãªã©ã«æºããããšãå€ããªããŸãã
äºå®çµ±å¶ïŒäºç®ç®¡çïŒ
äºå®çµ±å¶ã¯äºç®ãšå®çžŸããªã³ã¯ãããäºç®éæã«åããŠç®¡çããããšã®ç·ç§°ã§ããäºå®ç®¡çãšãåŒã°ããŸããPDCAãµã€ã¯ã«ã«ããŠã¯ãããšãäºç®çå®ãPã®èšç»ãäºç®çµ±å¶ã¯Cã®æ€èšŒã«è©²åœããŸãã
çå®ããäºç®ãäžæ¹ä¿®æ£ããããšãªãéæã§ãããã©ããã¯ãç£æ»ãæ ªäž»ãžã®èª¬æã§ãéèŠãããé ç®ã§ããã§ããããçµå¶äŒç»éšã§ãäºå®çµ±å¶ããã¡ããšè¡ãªã£ãŠæ¯ãè¿ãããšã§ãäŒæ¥ã®å®å®æ§ãä¿¡é Œæ§ãé«ããããŸãããæ¬¡åã®äºç®çå®ç²ŸåºŠãåäžãããšããããšã«ãªããŸãã
çµå¶é£ã®ãµããŒã
çµå¶é£ã®æææ±ºå®ã«ã¯ã以äžã®ä»äºã«åºã¥ã倿ã»èª¬åŸææãªã©ãå¿ èŠã§ãã
- ã»ç€Ÿå å€ç°å¢ã®åæãšææ¡
- ã»é©åãªæŠç¥ã®ç«æ¡ãšæšé²
ããããçµå¶é£ã«ã¯ãäŸãã°ãããåå£«ã®æ¥åææºäº€æžãšãã£ããçµå¶é£ã«ããã§ããªãä»äºãããããŸããäžèšã®ãããªåæãç«æ¡ãªã©ã®å®åã奜ãã ãããšãã£ãŠãå®åã°ããããã£ãŠãããšãçµå¶é£ã«ããã§ããªã圹å²ãããããã«ãªãã§ãããã
çµå¶äŒç»éšã¯ãå¿ããçµå¶é£ã®åè¬ãšããŠãæææ±ºå®ã«å¿ èŠãªå®åãæ ã£ãŠãããŸããçµå¶äŒç»éšããã£ãããšæ©èœããããšã§ã瀟é·ãªã©ã®çµå¶é£ãå ¥ãæ¿ãã£ãŠããäŒæ¥ã¯å®å®çãªçµå¶ãç¶ããããã§ãããã
çµç¹éå¶ã®åæ»å
äºç®éæã«åããŠæ±ºããæŠç¥ãå®è¡ããŠããã«ã¯ãæŠç¥ãæãéããããã ãã®çµç¹éå¶ã倧åã§ããäžè¬çã«çµç¹éå¶ãšãããšãéšéå ã§ã®äººå¡èª¿æŽãããŒã ãã«ãã£ã³ã°ã人æè²æãªã©ã®å°è±¡ã匷ããããããŸããã
ããããäŸãã°ãè¿å¹Žæ³šç®ãããŠããDXæšé²ãªã©ã§ã¯ãå¶æ¥ã販売ã補åéçºãããŒã±ãã£ã³ã°ãšãã£ãçµç¹æšªæçãªããŒã ã¥ãããå¿ èŠã«ãªã£ãããçæéã§å€éšäººæãäžæ°ã«ç»çšãããããå¿ èŠããããŸãã
ãŸããM&Aãªã©ãè¡ãªã£ãå Žåã倧æãããªçµç¹åç·šãå¿ èŠãšãªãã§ããããçµå¶äŒç»éšã§ã¯ãäŒæ¥ãšãã倧ããªæ çµã¿ã§ãŽãŒã«ãç®æãããã§å¿ èŠãªçµç¹ç·šæãæ ãå ŽåããããŸãã
ããŒã±ãã£ã³ã°ïŒåºå ±
çµå¶äŒç»éšã¯ãæ°èŠäºæ¥ãäŒæ¥ãã©ã³ãã®ããŒã±ãã£ã³ã°ãåºå ±ã«æºããããšããããŸãããã©ã³ãã£ã³ã°ãåºå ±ãªã©ã¯ãéšé暪æãã€äžé·æçãªèŠç¹ã§äŒç»ã»å®è¡ããããšãéèŠã§ãããçµå¶äŒç»éšã®äžã«ããŒã ãèšçœ®ããããšãæå¹ãªå ŽåããããŸãã
ãŸããçµå¶äŒç»éšã¯çµç¹éå¶ãéããŠããŸããŸãªéšéãšé¢ããæ©äŒãå€ãããšãããéçºã補é ããŒã ãªã©ãšã®äººèãæŽ»çšããŠãååããµãŒãã¹ã«åã£ãããŒã±ãã£ã³ã°æŠç¥ãªã©ãç«ãŠãããéšçœ²ãšãªããŸãã
å Žåã«ãã£ãŠã¯ãåéšéå ã«èšçœ®ãã«ããæ°èŠãµãŒãã¹ãªã©ããããžã§ã¯ããšããŠçµå¶äŒç»éšå ã§ç«ã¡äžããããšãããã§ãããã
è³æãç¡æããŠã³ããŒã
çµå¶äŒç»éšã®ç®æšèšå®ã®é£ãã
çµå¶äŒç»éšã¯ãäžè¿°ã®ããã«å¹ åºãå®ååãã«ããããã¯ãªãã£ã¹ç³»ã®ä»äºãããªãéšçœ²ã§ãã
ãã®ãããæç¢ºãªæ¥çžŸç®æšãæã€å¶æ¥ã販売éšéãšã¯ç°ãªããå®éçãªæ°å€ç®æšãèšå®ãã¥ããæ¥åãå€ãç¹åŸŽããããŸãããŸããæ¥åã®å®ååããã«ããããã管çéšéãšãç°ãªãç®æšèšå®ã®é£ããããããŸãã
ããããä»äºãããéã«å®éçãªç®æšãèšå®ã§ããªããšãèšç»ç«æ¡ããããžã¡ã³ããé£ããã£ãããçµç¹ãžã®è²¢ç®å®æãåŸããä»äºãžã®ã¢ãããŒã·ã§ã³ãäžããã¥ããã£ããããŸããå®éçãªç®æšããªããã°ã人äºè©äŸ¡ãé£ãããªãã§ãããããŸããææãç®ã«èŠãã¥ããç¶æ ã«ãªããšãä»éšéããã®æ¹å€ãªã©ã匷ããªãéšåããããŸãã
ããããåé¡ãé²ããçµç¹ãšããŠã®ææãåºãç¶ããã¡ã³ããŒã®æé·ãä¿ãããã§ããçµå¶äŒç»éšã«ãããç®æšèšå®ã¯å¿ èŠãšãªããŸãã
è³æãç¡æããŠã³ããŒã
çµå¶äŒç»éšã«ãããç®æšèšå®ã®ãã€ã³ã
çµå¶äŒç»éšã«ãããç®æšèšå®ã¯ã以äž2ã€ã®ã¹ãããã§è¡ãªã£ãŠãããŸãã
1ïŒçµå¶äŒç»éšã«ãããæ¥åå 容ããªã¹ãã¢ããããŠãã
ãŸããçµå¶äŒç»éšã§è¡ãªã£ãŠããä»äºã以äžã®ããã«æŽãåºããŸãã
- ã»çµå¶åæã¬ããŒãäœæ
- ã»åžå Žååã¬ããŒãäœæ
- ã»çµå¶é£ã®æææ±ºå®ãµããŒã
- ã»çµå¶æŠç¥ã®ç«æ¡
- ã»ãããžã§ã¯ãã®é²æç¢ºèª
- ã»äºå®çµ±å¶
ãªã©
ããå ·äœçãªç®æšãç«ãŠãããã§ã¯ãäŸãã°ããçµå¶é£ã®æææ±ºå®ãµããŒãããšããä»äºãã以äžã®ããã«å ·äœçãªäœæ¥ãŸã§æŽãåºãã®ããã¹ã¹ã¡ã§ãã
- ã»ã©ã€ãã«äŒæ¥ã®æ å ±åé
- ã»ãã¬ãŒã³ããŒã·ã§ã³è³æã®äœæ
- ã»çµå¶é£ãšã®å®æããŒãã£ã³ã°
- ã»æ°èŠãããžã§ã¯ãã®çµæå ±å
- ã»çµå¶æ¹éã®æèš
ãªã©
æåã«ãã£ãããšæŽãåºãããšã§ãåŸè¿°ããSMARTã®æ³åã䜿ã£ãç®æšèšå®ãé²ãããããªãã§ãããã
2ïŒSMARTã®æ³åãå®ããªããç®æšèšå®ãã
ç®æšèšå®ã®å€§ååã¯ã以äžã®é æåããšã£ããSMARTã®æ³åãã䜿ãããšã§ãã
- ã»SïŒSpecificïŒå ·äœçã§ããïŒ
- ã»MïŒMeasurableïŒèšæž¬ã§ããïŒ
- ã»AïŒAchievableïŒéæã§ããïŒ
- ã»RïŒRelatedïŒäžäœç®æšãšé¢é£ããïŒ
- ã»TïŒTimeâboundïŒæéãå®ããããŠããïŒ
SMARTã®æ³åã§ã¯ãé²æç®¡çãè©äŸ¡ãäžåžããã®ãã£ãŒãããã¯ãªã©ããã芳ç¹ãããç®æšèšå®ã«å ·äœæ§ãèšæž¬ã§ããããšãæ±ããŠããŸãã
ããããçµå¶äŒç»éšã®å ŽåãäŸãã°ãçµå¶é£ã®æææ±ºå®ãµããŒããã®ããã«ããããã«æ°åã«ããå®éåã¯é£ããæ¥åãå€ãåŸåããããŸãã
çµå¶äŒç»éšãSMARTã®æ³åã«åã£ãç®æšèšå®ãããå Žåã¯ãMeasurableïŒèšæž¬ã§ããïŒã¯ãæç¢ºã«ãÃãã€ããããšãäž»çŒã«ãããŠãéæç¶æ ãã¢ã¯ã·ã§ã³ææšã§èšå®ããã®ããã¹ã¹ã¡ã§ãã
ããã®æç¹ã§ããããç¶æ ãå®çŸããŠãããããã®æŽ»åã§ããã ãã®éãè¡ãªãããªã©ã®èšå®ãããããšã§ãé²æç®¡çãè©äŸ¡ãããŸããããªãã£ãå Žåã®æ¹åãªã©ãè¡ãªãããããªããŸãã
è³æãç¡æããŠã³ããŒã
çµå¶äŒç»éšã®ç®æšèšå®ã®èšå®äŸã»ãµã³ãã«
ç®æšèšå®ããããšãã«ã¯ãåæã«ç®æšãéæããããã®æ¹éã»èšç»ã倧æ ãäœãå¿ èŠããããŸãã
ç®æš
çµå¶äŒç»éšã®æ¥åã«SMARTã®æ³åãããŠã¯ãããšã以äžã®ãããªç®æšãèšå®ã§ããŸãã
- ã»çµå¶äŒè°ã«å¯ŸããŠã第äžååæãŸã§ã«äžæçµå¶æŠç¥ãæèšããŠãæ¿èªãåŸã
- ã»ååæããšã®ã¢ã³ã±ãŒãã«ãããŠã1幎åŸãŸã§ã«ç€Ÿå æºè¶³åºŠã2.5ãã3.5ã«äžããããã«çµç¹æ¹é©ãã
- ã»çµå¶äŒç»éšã®çµå¶åæãžã®ç€Ÿå è©äŸ¡ã第äºååææ«ãŸã§ã«4ãã€ã³ãã«ã¢ãããã
- ã»äºå®çµ±å¶ã匷åããŠãäºç®ããã®ä¹é¢çãå šç€Ÿã§10ïŒ ä»¥å ã«åãã
- ã»DXæšé²ãããžã§ã¯ãã«ãããŠã第äžååæãŸã§ã«å®è¡èšç»ãçå®ã第äºååæäžã«ç®ã«èŠããå€åãèµ·ãã
ç®æšéæã®ããã®èšç»ç«æ¡
èšå®ããç®æšãéæããã«ã¯ãå ·äœçãªè¡åèšç»ãç«ãŠãèšç»ã宿œããããšãå¿ èŠã§ãã
è¡åèšç»ã®çå®ã«æŽ»çšã§ããã®ãããªãŒãã³ãŠã£ã³ããŠ64ïŒãã³ãã©ãã£ãŒãïŒãšãããã¬ãŒã ã¯ãŒã¯ã§ãããªãŒãã³ãŠã£ã³ããŠ64ã¯ãä»æã®æŒèŒçŸ ãšã¢ãŒããããåããããã¬ãŒã ã¯ãŒã¯ã§ãããç®æšéæã®ããã®æèå±éããŒã«ã§ãã
ãªãŒãã³ãŠã£ã³ããŠ64ã§ã¯ãæŒèŒçŸ æš¡æ§ã®ãããª81åã®ãã¹ç®ã®äžå€®ã«ç®æšãèšèŒããŸããç®æšåšå²ã®8ãã¹ã«ãç®æšéæã«ã€ãªããåéã倧ããŒãïŒåºç€æèïŒãæžããŠãæžãåºããåéãããŒãã«å¯ŸããŠãããå ·äœçãªè¡åããŒã¹ã®æœçïŒå®è·µæèïŒã8åãã€èããŠãããŸãã
è³æãç¡æããŠã³ããŒã
ãŸãšã
çµå¶äŒç»éšã«ã¯ã以äžã®ããã«çµå¶ã«é¢ããéèŠãªåœ¹å²ãæ ãäžæ¹ã§ãå®éçãªæ°å€ç®æšãèšå®ãã¥ããç¹åŸŽããããŸãã
- ã»çµå¶æŠç¥ã®ç«æ¡
- ã»äºå®çµ±å¶ïŒäºç®ç®¡çïŒ
- ã»çµå¶é£ã®ãµããŒã
- ã»çµç¹éå¶ã®åæ»å
- ã»éšé暪æçãªãã©ã³ãã£ã³ã°ïŒåºå ±
çµå¶äŒç»éšã®ç®æšã¯ãâ èªéšéã®æ¥åå 容ããªã¹ãã¢ããããããã§ã以äžã®â¡SMARTã®æ³åãå®ããªããèšå®ããŠããã®ããã¹ã¹ã¡ã§ãã
- ã»SïŒSpecificïŒå ·äœçã§ããïŒ
- ã»MïŒMeasurableïŒèšæž¬ã§ããïŒ
- ã»AïŒAchievableïŒéæã§ããïŒ
- ã»RïŒRelatedïŒäžäœç®æšãšé¢é£ããïŒ
- ã»TïŒTime-boundïŒæéãå®ããããŠããïŒ
æ°åã«ããå®éåãé£ããå Žåã¯ãæç¢ºã«â¯Ããã€ããããããšãäž»çŒã«çœ®ããšããã§ãããããŸããç®æšéæã«åããæœçãèãããšãã«ã¯ããªãŒãã³ãŠã£ã³ããŠ64ïŒãã³ãã©ãŒãïŒãšãããã¬ãŒã ã¯ãŒã¯ã䜿ãã®ããã¹ã¹ã¡ã§ãã